Visual merchandising is a retail strategy that maximizes the aesthetics of a product with the intent to increase sales. Done well, it can create awareness while simultaneously increasing brand loyalty. Most importantly, it can draw customers in and close the sale – all based on the aesthetic quality of your retail display. In order for visual merchandising to be beneficial to your business, there are a few important aspects to take into consideration:
First impressions count
You want new customers to remember your store for the right reasons, and to tell people about it. Word of mouth is the most effective form of advertising. To achieve this, ensure the exterior of your store is attractive and your branding is clearly visible. The entrance must make the passersby want to come in instead of just walking by.
Colours are powerful tools for visual branding
Ensure your colours coordinate well with your overall brand; contrasting colours usually work wonders at creating eye-catching and intriguing displays for in-store branding.
Window displays are largely responsible for attracting customers
Ensure your window displays showcase your best products clearly and visibly for passersby to see, encouraging them to come in and browse. You can also use in-store displays to show customers real-life examples of how your products can be used.
When your visual merchandising accurately communicates your brand and creates an atmosphere which the customer can relate to, there is a better chance of fostering loyalty and in turn, repeat visits.
Find out how The Clarion Group can help your brand
The Clarion Group is a long established integrated branding solutions company that can provide our customers with a full spectrum of services ranging from design to sampling, production and printing, right through to field application services on a national basis. Visit www.clarion.co.za for more information or speak directly to our CEO, Blake Currie – firstname.lastname@example.org