Top 5 Tips to Create Effective Retail Window Displays

Top 5 Tips to Create Effective Retail Window Displays
In today’s visually stimulated world, where competition for the customer’s attention and money has become fierce, learning to transform a retail environment into an appealing and stimulating platform for shopping is vital to any business, big or small. Good retail window displays increase customer traffic and sales dramatically.   Whether you’re revamping displays or creating new ones, use these five tips to help you achieve more impactful retail store branding.Tip 1:  Colour is KingColour is powerful, and it can make or break your visual displays.  Consider using contrasting colours, like black and white, and monochromatic colors – both create intriguing, eye-catching displays.Tip 2:  Create a Focal PointWhere does the viewer’s eye focus on your display? Do their eyes move toward a specific location on the display, or are they confused about where to look? Create a focal point.  Retail displays without focal points will fail to create a hierarchy of information that is important to the customer, and as a consequence no importance is placed on the display. Weather it’s the brand name, the slogan, the features and benefits, or just the product itself – something needs to be the focal point, and that needs to be created or at least emphasized by the display.Tip 3:  Tell a StoryUse powerful, sales-enabling signage to display the advantages of buying the product. By telling a story, you help the customer better understand the product and enable the buying decision.Tip 4:  Keep it FreshSuccessful retailers make frequent floor moves for two good reasons. Every floor move re-energizes the merchandise, and keeps the products in front of frequent customers, subsequently building the brand messaging and awareness.Tip 5:  Keep Displays Clean and SharpCustomers have only a few seconds to view and be attracted by your displays so keep them simple, bold and uncluttered. Cluttered, stale, or badly organised displays, are liable to do the exact opposite and turn those potential customers away.Find out how The Clarion Group can help your brandVisual merchandising is multifaceted, and retailers can choose from hundreds of ideas when designing displays.  The Clarion Group is a long established integrated branding solutions company that can provide our customers with a full spectrum of services ranging from design to sampling, production and printing, right through to field application services on a national basis.  Visit www.clarion.co.za for more information or speak directly to Blake Currie – blake@clarion.co.za