The Clarion Group surpasses competition with sophisticated technologies

When Craig Bellingham of Kirmack Design stated that he had worked closely with Clarion across many projects “and they always delivered technical excellence and professionalism that set them aside in the industry”; he was referring to a level of technical excellence that has established this national branding and activations company as a giant in the industry for the past seventy years.With a suite of services incorporating large format digital and specialised printed products, specialist in-store retail branding solutions, national campaign application and activations, vehicle and fleet branding, and brand engagement and retail innovation; Clarion’s portfolio of high end clients includes the likes of Ogilvy, Woolworths, Truworths, Adidas, BP, Virgin Active, Sunglass Hut, Green Cross, KFC, and Burger King, to name but a few.  Says Group Sales Director, Caroline Currie, “Our state of the art technology, production capacity and plant facilities cater to the speed to market retail sector, so we are well positioned to effectively manage large scale print runs, campaign collation and overall project management”.“Our production facilities include digital, screen and litho printing processes, which are housed in a 3,600 square metre, fully air-conditioned plant with a 250KVA 3-phase diesel generator. Our digital department has state-of-the-art, high-resolution large and medium format digital machines incorporating solvent and UV digital equipment. The screen printing plant has a range of large and small format, fully and semi-automated screen printing machines, providing the capacity to print in numerous formats; with our lithographic press completing our full print offering, so as to ensure that no print job is out of reach”.The Clarion Group utilises the latest IT systems in their repro studio with experienced DTP operators working on a 24/7 shift basis, including an in-house technical engineer. The Studio Head and his team match colours of high resolution images to digital proofs supplied by the client with the file onto the relevant substrate. High-resolution artwork is linked to low-resolution files and re-sized if required and Epson digital proofs are printed for client approval if not supplied with the artwork.Clarion Retail has also custom designed its own range of aluminium framing system profiles suitable for the retail environment, providing clients with more cost effective quality framing solutions, including those that are wall mounted, suspended, free-standing, single or double sided, with LED and non LED options available as well.“Our expertise, experience and sophisticated equipment and technologies have facilitated the development of new and innovative products” states Group CEO, Blake Currie, “which enables us to continue to provide our clients with the same uncompromising level of excellence they have come to expect from us over the past seven decades”.The Clarion Group is headquartered in Cape Town with offices and an installation division in Johannesburg, along with representation in all major South African metropolitan areas.For press related queries, please contact Group Sales Director, Caroline Currie, on Tel: (021) 534-2521 or email her at caroline@clarion.co.za.