ADIDAS NITROCHARGE

CID proudly collaborated with creative agency Kirmack Design to launch the adidas Nitrocharge football boot in an innovative national campaign,featuring interactive store windows which invite passing customers to touch the windows and set off an engaging sound and lighting animation.Using whispering windows, capacitive touch sensors, printed window graphics and LED lighting in an artificial storm cloud, all coordinatedtogether, the interactivity of the store windows created a fantastic effect.Project Type | Interactive Retail BrandingCompleted | May 2013