ADIDAS KIDS

CID, in conjunction with creative agency Kirmack Design, brought an innovative new retail display concept to life for adidas Kids at Canal Walk. The idea behind the interactive component of the store was to animate Lightning McQueen’s eyes on the full-window graphic applied to the storefront. The eyes would follow the movement of shoppers walking past the store, using a custom built ultra-short-throw projector plinth and motion sensing camera.Project Type | Retail BrandingCompleted | September 2012