ADIDAS BOOST LAUNCH

CID, in conjunction with creative agency Kirmack Design, who created all visuals, brought the new adidas Boost campaign to life, using a combination of window projection elements and custom-developed infinity mirror boxes, which created the optical illusion of a light-lined tunnel to showcase new running shoe technology.This retail campaign was voted the best product launch worldwide by adidas International.Project Type | Retail BrandingCompleted | March 2013