Speciality Products
CASE STUDY: WATER RELEASE INKS
Title: "Be a Washer and Win"Mechanic: Wash and Win Bottle Collar Instant Win Game Card
Aim: To increase sales uplift and brand awareness.
Solution: 700 000 innovative Wash 'n Win game cards were created for a leading hand wash brand. The speciality ink was applied to the printed collar and ran Nationwide in all major multiples within the UK.
Each collar incorporated a panel covered by a special water release ink which concealed three different " Sun" symbols each depicting a Win or Lose message. Consumers were able to detach the neck collar and place the card under running water at home to reveal whether they had won a prize by washing away the covering ink.
The promotion also carried a 20 pence off coupon to further encourage sales uplift.
Result: The "Wash 'n Win" mechanic was absolutely perfect for the product. It actively engaged the consumer into the promotion by adding an extra dimension of fun and creativity.
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