Speciality Products
CASE STUDY: COOK REACTIVE INKS
Title: "Great British Inventions" - Microbake PiesMechanic: Cook 'n' Win On-pack Game Card
Aim: To create sales uplift and brand awareness and reinforce the innovative nature of the product to complement the promotional theme of "Great British Inventions".
Solution: An innovative on-pack Cook 'n Win instant win game card for Freshbake's frozen food brand "Microwave Pies" which required cooking the pie with the game card. The packaging incorporated a special heat sensitive area which revealed a Win message when cooked and heated to the required temperature in the microwave together with the Microbake Pie.
Everyone was a winner with customers having the chance of winning a Mini Cooper as the top prize. Other prizes included solar radios, free pies, money off next purchase voucher etc.
This promotion ran Nationwide in all major UK supermarkets.
Result: Major increase in product sales.
back to Cook Reactive Inks
