Visual Graphics

NEW ENERGY AT CLARION PRINTED PRODUCTS

Clarion Printed Products has announced a massive R6-million investment into new digital printing technology and introduced a fresh corporate image to represent a new generation driving the company forward.

Clarion now has a full service digital offering broadly focused on the branding, marketing, events and retail industry. The new technology includes wide format digital printers with a 360 DPI capability focused on outdoor billboards, fleet graphics, signage; digital medium format printers with true 720dpi and capable of up to 1440dpi photo real images ideal for POS display prints, exhibition display unit prints, and retail, window and floor graphics.

Clarion has also added a 1.6 metre wide, direct fabric sublimation printer to its impressive list of equipment. This machine prints directly in high resolution onto fabric which is then heat fixated through a high spec calendaring machine. The product produced is ideal for textile printing, indoor and outdoor fabric POS display, exhibition units and event branding where fabric is the preferred option.

Two high resolution "continuous tone" digital printers with a maximum resolution of 1440 DPI have also been added to cater for the high quality end of the paper poster market.

Operations Director Blake Currie says that the cornerstones of the business will always be quality, reliability and service, but the company strives to add value to its clients through innovative print solutions and people who understood colour management.

“Our new technology means we can offer high speed, wide format, photo real digital prints and direct, digital, sublimation fabric printing. And size is not an obstacle,” says Currie.

“We can do massive, top quality prints. And we can add enormous value to clients by offering multi process printing where litho, screen and digital printing are combined. Add to that our young, energetic team who understand colour management and we believe we have a winning formula for the future.”

The new Clarion logo is made up of three interlinking rings in different shades of blue, each representing the various printing processes available. The modern design and typeface signifies a new creative energy at Clarion but also reflects a calm work environment where work is managed, with a cool head.

Clarion Printed Products lists Woolworths, British American Tobacco, Chevron, Daimler Chrysler, Levis, Tiger Brands, Parmalat and Brand House among its clients.

For information call (021) 534 2521 or (011) 704 0200.